Karl J. Haas, Ph.D.
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UX Writing | Content Design | Research | Ethnography

Content Writing

A sampling of my copywriting, including SEO custom content and UX writing for the auto industry.

UX Copy Writing • 27th July 2021

Auto Finance Page Microcopy and FAQ Section

Content and microcopy for an Auto Financing Page developed with UX Design stakeholders, featuring concise and informative copy and an FAQ.
27th July 2021

Truck inventory page for low literacy users

Inclusive search engine optimized content written for a target audience of low literacy users. Rated for an 8th-grade reading level by Hemingway App.
9th September 2021

Luxury SUV blog post.

Custom copywriting for search engine optimized blog comparing the Audi MDX to competition. Conversational tone targeting luxury car shoppers in geo-targets in the Denver area.
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Academic Projects

Digital humanities research and writing. Emphasis on accessibility and highlighting indigenous voices in northern Ghana.

ALMA African Voices Project • 12th May 2021

The Sapashinima of Kakpagyili

Documentation of audio recordings of warrior musicians with whom I conducted ethnographic fieldwork between 2006-2019. This site includes the audio as well as transcriptions and translations of sung and drummed historical recitations. Part of the MSU African Voices project.
The Songs of Afa Ajura • 12th May 2021

SongsOfAfaAjura.com

Open-access website featuring songs of a famous Islamic preacher from northern Ghana. This site is a repository of Dagbanli-language writings, A/V recordings, and contextualizations written in plain English. Intended for a Ghanaian general audience.
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Academic Writing

A sample of scholarly writing for academic audiences, including peer-reviewed scholarship based on original research and a book review.

Yearbook for Traditional Music • 6th February 2020

"Subjunctive Masculinities"

Peer-reviewed publication based on ethnographic research, participant-observation, interviews, and secondary research examining cultural resilience among male youth through a mixed-methods analysis of a musical ritual. Draws from anthropology, African Studies, development theory, economics, gender studies, oral history, and ethnomusicology.
International Journal of African Historical Studies • 12th May 2021

"A View From the Periphery"

Original peer-reviewed scholarly writing based on primary oral history research in Ghana and secondary research in archives and libraries in Ghana and the U.S. This article foregrounds marginalized voices in northern Ghana to challenge dominant narratives on the history of pre-colonial Ghana.
27th July 2021

Review of MacGaffey: Chiefs, Priests, and Praise-Singers.

African Studies Review, 57/2
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Karl Haas

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